INNOVATION HIRED BY LIBÉRATION

Files under General | Mar 27th

innovationliberation

It’s now public, so let me confirm that we have started to work for Libération.

The INNOVATION team includes Juan Señor, our director in London, as the project manager, and  Andrew Jaspan (Australia), Juan Caño (Spain), Javier Errea (Spain), Deborah Withey (UK), Antonio Martin (Spain) and Sophie Bugneres (France) as the first consultants.

In the last few days, we have asked some of our French-speaking consultants and friends to read Libé.

Their comments and reactions have been very useful for us.

If you have any suggestions please send them to me at giner@innovation-mediaconsulting.com

The Change Committee from the Libé newsroom has been very cooperative and open minded, so we are very happy with the first steps of what needs to be big change for the new Libé.

This is going to be a very exciting project.

Libération is not just a great brand, but a great newspaper.



One Response to “INNOVATION HIRED BY LIBÉRATION”

  1. Quinta Tinta says:

    [...] También me llama la atención que la consultora se vaya a encargar de renovar la fórmula de Liberation, un diario de pasado gráficamente glorioso, pero que atraviesa horas bajas. Lo contaba Mr. Giner, baranda de Innovation, en su blog. [...]

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