More than 15 years ago, INNOVATION established this vision for the media industry:
“From Media Companies, to Information Engines.”
So, we are not recent converts to total multimedia integration.
This has been our mantra in the past.
This is our mantra for today.
And this is our mantra for the future.
But because “total multimedia integration” is not just cooperation, or simple convergence, I am going to go over what we consider to be the basic principles for a successful process that doesn’t undermine the traditions of quality, profitable journalism.
Here is the first principle:
INTEGRATION is not just a way to save money.
It’s a way to INVEST IN THE FUTURE.
It’s a strategy of growth.
To produce better products.
In a more efficient way.
(Pictured: The New York Times’ old newsroom)