Files under General | Feb
10th
Toronto’s Globe & Mail blogger Mathew Ingram writes in the Nieman Journalism Lab:
What newspapers need to do is find ways of creating content that is more valuable than the perishable daily news — either by finding material that no one else has, or packaging it in a certain way, or by creating relationships around that content that draw people in — so that their readers either volunteer to pay, or spend more time with that content and as a result become more valuable to advertisers.
Amen.