‘EXCLUSIVE,’ THIS IS THE WORD, THIS IS THE WAY

Files under General | Feb 2nd

2009-02-02_1353

EXCLUSIVE.

In red.

On the front page.

Almost everyday.

This is what you see today in The Guardian.

This is what I saw last week reading this superb British paper.

EXCLUSIVE stories.

EXCLUSIVE news.

EXCLUSIVE investigative pieces.

This is the best promotion.

This is the best marketing.

EXCLUSIVE, EXCLUSIVE, EXCLUSIVE

You will not read this content anywhere else.

Just here, in The Guardian.

Do we need more?

No.

Just that.



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