Files under General | Jan
30th
From Robert Picard’s blog:
Publishers and editors just don’t get it.
They have to stop pining that the old days were better and they have to stop blaming everything and everyone but themselves for the lack of value in their papers.
What readers need—if they are going to keep buying papers—is content and an experience with news that they cannot get elsewhere.
It has to be BETTER than that on TV, Internet, and mobile applications; it has to DIFFERENT than what they get from those sources; and it has to be news for those who LOVE news.
If editors and publishers don’t start delivering those qualities, they will soon have to stop delivering papers altogether.