TIME TO INVEST: NEW IDEAS AND NEW PRODUCTS

Files under General | Dec 23rd

I am back from nine days in Europe, visiting clients in Paris, Lisbon, Barcelona and Madrid.

The financial crisis there is as big as it is here.

So it’s very rewarding to meet clients who are involved in new projects.

Let me just say a few things about our current work in Portugal.

We were hired by a new media company, Sojormedia, that will launch a new national print and online newspaper next year.

Yes, a new newspaper!

The project is led by two former editors of Diario Economico, Martim Figueiredo and André Macedo, plus Francisco Santos and the excellent managers from Grupo Lena, the Leiria company behind the project.

I had dinner last Tuesday with its president, Antonio Barroca Rodrigues.

He is a first-class businessman and he understands the key factors for the success of a new-media venture.

“People,” he said, “is what make the difference in any project.”

Well, after several months working with the Sojormedia team, we are very impressed with the quality of their people.

They are open minded, ready to innovate and willing to invest in talent.

The editorial and graphic model are almost done.

INNOVATION’s architects are working now on what, in a few months, will be the most advanced, state-of-the-art multimedia newsroom in Portugal.

Today, I will meet with the person who could be its art director, a fantastic one.

With Javier Errea, INNOVATION has developed a very unique prototype that needs a very creative graphic team.

But, again, Sojormedia is doing the right thing.

They are hiring real talent.

They are investing in the future.

In people.

And in good journalism.

So, good news from Lisbon!

 

Picture by José Eduardo Silva/Flickr



2 Responses to “TIME TO INVEST: NEW IDEAS AND NEW PRODUCTS”

  1. [...] ANTONIO Giner escreve sobre o novo projecto do Grupo Lena, no qual está [...]

  2. [...] let me tell you some clues and background about this [...]

Leave a Reply