Rupert Murdoch makes the point:
“I believe that newspapers will reach new heights. In the 21st century, people are hungrier for information than ever before. And they have more sources of information than ever before….Amid these many diverse and competing voices, readers want what they’ve always wanted: a source they can trust. That has always been the role of great newspapers in the past. And that role will make newspapers great in the future.
“If you discuss the future with newspapermen, you will find that too many think that our business is only physical newspapers. I like the look and feel of newsprint as much as anyone. But our real business isn’t printing on dead trees. It’s giving our readers great journalism and great judgment.”
“In short, we are moving from news papers to news brands. For all of my working life, I have believed that there is a social and commercial value in delivering accurate news and information in a cheap and timely way. In this coming century, the form of delivery may change, but the potential audience for our content will multiply many times over.”
