Sir Harold Evans buys INNOVATION’s 30/30 concept: less old news (and shorter) and more stories (longer and exclusive).
Read these common sense opinions from New York magazine:
“Fifty million people a day buy newspapers, so, you know, it’s the Mark Twain story — rumors of my death are greatly exaggerated,” he said.
“Print has a viability, and because of the association with magazines and newspapers having established their credibility, print carries that aura of authority.”
He put forth a possible financial model: “One answer of course is to charge a lot more than we do, because they’re given away, basically. I mean, you get the New York Times for $1.50. I would pay $3.
The Wall Street Journal is $2,” Evans added.
And yet, he believes the future lies in the Web, whose immediacy and flexibility and accessibility he finds overwhelmingly appealing.
“My view is that the future of long-form journalism will be in print, and the short-form will be on the Web.”
But take that with a grain of salt.
“I’m a historian; I’m usually in the business of recording the past, so I’m not reliable about the future.”
In the picture by Patrick McMullan are Harold Evans and his wife, Tina Brown.
