U.S. PRESIDENTIAL ELECTION JOURNALISM CAVIAR (20): THE NEW YORK TIMES ONLINE VIDEOS

Files under General | Nov 3rd

Tomorrow, The New York Times will offer the most dramatic news coverage of the final vote.

Today, the homepage has a long video screen as the main information piece.

Video is becoming the driving force of many newspaper Web sites and this one is an example.

The New York Times expects record numbers of traffic.

According to Nielsen Online, NYTimes.com had 20.1 million unique visitors in September 2008.

The NYTimes.com announced last week the launch of a new video platform that introduces video into more sections of the site.

Players, now using a high-definition format, are available on the home page, article pages, in blogs and in the video library.

The new video platform also introduces:

Widescreen format – high-definition videos are now displayed in a 16×9 widescreen frame;

Redesigned video library (www.NYTimes.com/video) that offers better layout and a black background for optimal viewing comfort;

Individual video pages – an individual playback page for each video that provides a better viewing experience and enhanced searchability;

“Most Viewed”, a continually updated list of the most viewed videos across the site; and

Share tools – the ability to share videos to social sites such as Digg, Facebook, LinkedIn, Mixx and Yahoo! Buzz.

The Times produces over 100 original videos per month, featuring breaking news and analysis, as well as enterprise and investigative reporting by Times journalists around the world, many of whom are shooting video themselves. 

The new video experience uses Brightcove 3, the latest version of Brightcove’s online video platform; The New York Times Company is an investor in Brightcove Inc.

Watch this one, Choosing a President, with an excellent overview of the 2008 election campaign.

 



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