THE LATEST REDESIGN OF THE OLD (AND NEW) INDEPENDENT

After a recent failed redesign, another redesign …

It seems that the newspaper is not working … and neither are the redesigns.

The new front page and the new inside full-color pages cannot be found on The Independent’s Web site, either.

I hate newspaper websites that don’t show the front page.

It’s crazy!

The online people are fighting their own battle, and the paper is losing the war.

Search on their website for “The Independent redesign,” and nothing is found!

So, the only way to asses the new design is to read what a competitor says.

That is trash.

Well, at least there is one interesting point that seems right to me.

If you see the most-read stories on The Independent’s Web site, you will agree with Mark Porter that now this newspaper “is clearly downmarket.”


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