From two blogs in Portugal, a fantastic reaction to the new REVISTA UNICA:
Joao Severino writes in Pauparatodaaobra:
A Única é única.
UNICA is unique
A revista Única do Expresso passou a ser a melhor revista portuguesa.
REVISTA UNICA has become the best magazine in Portugal.
A uma grande distância de todas as outras.
It is far beyond all the others.
A mudança radical verificada no grafismo e contúdos da publicação anexa do semanário de Balsemão veio demonstrar como em Portugal se podem concretizar projectos quando há vontade e dinheiro.
The radical change in graphics and content of Balsemao’s weekly publication shows how projects like this one can be done in Portugal when there is the will and the money.
A Única passou verdadeiramente a ser única.
UNICA really has become unique.
And Riot ends his comment in Praestania by saying what was for INNOVATION the ultimate goal of this project:
Vai no bom caminho a Revista Única.
REVISTA UNICA goes in the right direction.
E continua a ser o principal motivo porque vou comprando o Expresso, sábado após sábado.
And is the main reason to buy Expresso every Saturday.
All these reactions tell me a very important message:
Quality journalism sells.
Good journalism is a good business.
In print and online.
So, again, Parabens to Expresso and to the editorial and graphic team of REVISTA UNICA!
They and their readers are the real winners.
It has been an honor to work for and WITH them.
(Pages from the INNOVATION prototypes of the new REVISTA UNICA)
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