PROOF THAT THE NEW BALTIMORE SUN AND SUN-SENTINEL WILL NOT WORK

Files under General | Aug 26th

Yesterday night, the whole country was watching Michelle Obama on TV.

It was a terrific show.

What readers want to know today is not more about the speech, but more about the woman, daughter, sister, mother, wife and lawyer …

But the new Baltimore Sun opens its front page with a big picture of a mail box.

And the new Sun-Sentinel does the same with a health story and a big illustration.

Do they still have an art director after the changes?

Do they have a photo editor?

Well, this is the end of these failed re-inventions.

The reality, darling, is that Michelle Obama sells and Ted Kennedy does, too.

They connect with the American public.

So, after widespread TV exposure, the circulation of print newspapers will go wild.

Except in Baltimore and Fort Lauderdale.

Or in Denver, where the local tabloid forgets the convention and goes to Pakistan.

Yes, to Pakistan!

Others did much better, and can expect better sales:



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