On Wednesday, Aug. 27, the new CORREIO da Bahia (Salvador) will hit the streets of one of the most fascinating Brazilian cities.
What you see here are front pages from the old formula in standard format.
The new one will be in Berliner.
Totally new.
New CORREIO logo.
New front page formula.
New content structure.
New pagination.
More color than ever.
And with new commercial, editorial, newsroom management and graphic models.
The paper has a new CEO, too.
New publisher.
New editor.
New art director.
Many new editors and reporters.
And all of them working together in one of the first open-space newsrooms of Brazil.
A lot, a lot, of changes in just a few months.
The new generation of this family-owned multimedia group (Rede Bahia) contacted us to re-invent and relaunch a newspaper that needed many dramatic changes.
A Tarde is now the city’s leading paper.
The new CORREIO does not want to steal readers from other newspapers, but rather to create new ones.
So, for this reason, the new CORREIO is going to be quite different and wild.
First, let me say that with the full support of the Magalhães family, the new management and editorial team has done a superb job.
This new CORREIO has been possible thanks to the incredible leadership of Guilherme Laager as CEO, Luiz Albuquerque as the executive director, and Rodrigo Cavalcante as the new editor-in-chief.
You will see here in the next few days some of the original prototypes done by INNOVATION and the first pages of the new CORREIO.
Eduardo Tessler, our Brazilian director, has been the project manager.
As project director, I had the opportunity to develop some of the “wild editorial and graphic ideas” that now are a reality.
But the credit for the new graphic model goes once again to INNOVATION’s Guillermo Nagore (New York).
The INNOVATION team also inclued: Carlo Campos, Javier Ramírez, Chiqui Esteban, Oscar Valporto (who was later hired by the new CORREIO), Ricardo Melo and Decio Trujilo.
All of them were crucial in the implementation of the new commercial, graphic and editorial models.
Baía de Todos os Santos (All Saints Bay) was first encountered by Europeans and christened in 1502.
Salvador was the first capital of Brazil, from 1549 to 1763.
Jorge Amado’s city witnessed the blending of European, African and Amerindian cultures.
It was also the first slave market in the New World, with slaves arriving to work on the sugar plantations beginning in 1558.
The city has preserved many outstanding Renaissance buildings.
A special feature of the old town are the brightly colored houses, often decorated with fine stucco work.
The Historic Centre of Salvador was designated a World Heritage Site by UNESCO in 1985.
When you see these pictures taken from Flickr, you realize that newspapers must reflect the energy and beauty of the days and nights of the city: the Pelourinho churches and stones, the beaches and sunsets, the people and the most unique carnaval in Brazil.
Next Wednesday, the new CORREIO will try to match the colors, music and happiness of Salvador, Bahia.
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