Files under General | Jul
23rd
The Associated Press reports that The New York Times’ newsstand price will go from $1.25 to $1.50.
The increase takes effect Aug. 18.
The Times’ last increase, from $1 to $1.25, came a year ago.
The move comes a week after the Wall Street Journal said it would boost its newsstand price by 50 cents to $2 starting July 28.
Good move.
But late.
The NYT should cost five dollars, right now.
Tell your audience, readers and advertisers, that you are a quality, necessary paper and deliver a great product.
They will pay higher prices and higher rates.
