The World Association of Newspapers (WAN) released today a very strong message about the reality of the newspaper industry:
“Newspapers represent an industry that connects with 1.6 billion people of all ages, all creeds and all races each and every day.
We produce strongly branded products of different shapes and sizes, of varying quality, of different political hues, and deliver those products in various guises.
Global sales of paid-for newspapers are growing (up nearly 10 percent over the last five years), our $190 billion industry is expected to grow its advertising by 17 percent over the next five-years, or at a faster rate than the preceding five years.
Print is the world’s largest advertising medium (with a 42 percent share), and advertising revenues in newspapers alone exceed the combined total of radio, outdoor, cinema, magazines and, yes, the internet.“
In the picture, Tam David Withey-Giner “reading” a Greek newspaper.