LESSONS TO LEARN FROM THE RAFAEL NADAL’S VICTORY FRONT PAGES

Files under General | Jul 7th

The New York Times has today this front page with a fantastic four column picture of Rafael Nadal.

This must be a world record for any Spaniard.

Many newspapers selected different pictures of the same victory.

There were a lot of great photos to choose.

Let me say that I don’t play tennis, and this was the only game that I watched in the last 12 months.

But as a journalist I know that Wimbledon sells newspapers.

A lot of them.

If… you play the TV rules.

The Wimbledon final was watched around the world, so the Rafael Nadal story became local news.

The pictures are great but I would like to see the infographists explaining what that has been described as the best tennis match in history.

I am sure that these infographists are out there.

Send me the best.

And here a sample of front pages with different views of the same winner.

Four column picture again in The Times of London:

A very modest size picture in El Pais of Madrid, Spain.

And a quite better front page from El Mundo in Madrid, Spain.

A great headline and front page in Publico, Madrid, Spain.

ABC in Madrid, Spain, becomes a tabloid for one day with this great picture.

And Marca ion Madrid, Spain, calls Nadal the “number one” tennis player of the world.

The Italian newspapers were the exception.

Their main newspapers didn’t pay too much attention to what, I am sure, did their readers yesterday: watch the game.

But, you know, the editors and designers forgot the BIG NEWS and concentrated their efforts, as usual, in politics, politicis, politics.

And they don’t know why they are selling less and less newspapers than ever!




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