‘I AM NOT WORRIED ABOUT THE FUTURE, I AM WORRIED ABOUT THE PRESENT’

Files under General | Jun 5th

Yesterday, I started my presentation at the WAN Congress with these screens:

“I AM NOT WORRIED ABOUT THE FUTURE

I AM WORRIED ABOUT THE PRESENT

—

I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS

I AM WORRIED ABOUT THE FUTURE OF JOURNALISM”

And I ended with this one:

“IF LIFE IS TOO SHORT TO DRINK BAD BEER,

LIFE IS TOO SHORT TO READ BAD PAPERS”

(In the picture, another screeen about how to kill newspapers)




3 Comments so far in “‘I AM NOT WORRIED ABOUT THE FUTURE, I AM WORRIED ABOUT THE PRESENT’”

  1. By FrancoisNel - Jun 9, 2008 | Leave a reply

    The presentation wasn’t only passionate, but precise. How unfortunate, though, that your ‘20 ways to kill a newspaper’ is rooted in fact, rather than fiction.

  2. By CarlosSalas - Jul 10, 2008 | Leave a reply

    Hola Juan, he estado leyendo esto y me pregunto cuáles son esas 20 vías para matar un periòdico. Un abrazo

  3. By Juan Antonio Giner - Jul 10, 2008 | Leave a reply

    Carlos, aqui estan:

    1. be dull and boring
    2. change slowly
    3. print yesterday’s news
    4. don’t take risks
    5. expect different results by doing things the same way
    6. insult your readers
    7. lie to advertisers
    8. please politicians
    9. cover buildings not people
    10. don’t interact with audience
    11. print badly
    12. print poor colour
    13. write long
    14. don’t care about design
    15. don’t care about talent
    16. don’t sack bad managers
    17. pay badly
    18. don’t innovate
    19. milk the cash cow
    20. expect miracles

    And the solutions?

    Try wild ideas
    Be different
    Shake up things
    Raise hell and sell newspapers
    Make readers smile
    Great stories
    Be hyper local
    Integrate or die
    Show, don’t tell
    Talent, talent, talent
    Journalism, journalism, journalism

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