Yesterday, I started my presentation at the WAN Congress with these screens:
“I AM NOT WORRIED ABOUT THE FUTURE
I AM WORRIED ABOUT THE PRESENT
—
I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS
I AM WORRIED ABOUT THE FUTURE OF JOURNALISM”
And I ended with this one:
“IF LIFE IS TOO SHORT TO DRINK BAD BEER,
LIFE IS TOO SHORT TO READ BAD PAPERS”
(In the picture, another screeen about how to kill newspapers)
The presentation wasn’t only passionate, but precise. How unfortunate, though, that your ‘20 ways to kill a newspaper’ is rooted in fact, rather than fiction.
Hola Juan, he estado leyendo esto y me pregunto cuáles son esas 20 vías para matar un periòdico. Un abrazo
Carlos, aqui estan:
1. be dull and boring
2. change slowly
3. print yesterday’s news
4. don’t take risks
5. expect different results by doing things the same way
6. insult your readers
7. lie to advertisers
8. please politicians
9. cover buildings not people
10. don’t interact with audience
11. print badly
12. print poor colour
13. write long
14. don’t care about design
15. don’t care about talent
16. don’t sack bad managers
17. pay badly
18. don’t innovate
19. milk the cash cow
20. expect miracles
And the solutions?
Try wild ideas
Be different
Shake up things
Raise hell and sell newspapers
Make readers smile
Great stories
Be hyper local
Integrate or die
Show, don’t tell
Talent, talent, talent
Journalism, journalism, journalism