Leo Andersson’s Gothenburg picture is a good metaphor for what the 2008 World Newspaper Congress participants are looking for.
More than 1,500 1.800 are here for tonight’s opening reception at the Opera House.
A record number.
Why?
Well, all of us, including media consultants, want to find new lights for the future.
So congresses like this one are more and more successful in terms of the quantity of participants, and less and less successful with the quality of speakers.
Many top executives are more reluctant than ever to speak at this kind of event.
Why?
In the past it was a sign of distinction, but now it has become a burden as nobody is sure what to recommend, what to present as genuine innovations, and what to reveal to competitors.
We are in Sweden, the first market for the Metro free-newspaper revolution, and we are going to present a balance of this worldwide phenomena, a summary of what INNOVATION’s Carlo Campos has written in one of the chapters of our 2008 INNOVATIONS IN NEWSPAPERS Global Report.
I will keep you informed about the new lights in these sunny Nordic days and nights.
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