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NOTHING MORE IMPORTANT TO DO? THEN LET’S PLAY WITH MASTHEADS AND LOGOS

Published by Juan Antonio Giner May 26th, 2008 in General.

This was the traditional logo within the masthead of the International Herald Tribune.

Now, The New York Times wants to brand it as “The Global Edition of the New York Times.”

So they are killing the beautiful 142-year-old logo.

Not a big revolution or a smart strategic decision for a dying newspaper.

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