THE NEW DIARI DE BALEARS: WILD IDEAS AND CAVIAR JOURNALISM (3)

I have gotten several messages asking the same question:

Why can’t we do this in the USA?

Well, if an under-6,000-circulation Catalan newspaper can do it, we can too.

What we need are:

Editors and publishers ready to break the rules.

Newsrooms ready to embrace change in a big way.

And readers and advertisers ready to support and enjoy WILD IDEAS.

Yes, WILD IDEAS.

Like these recent pages:

And a small, but very important, detail:

This is another example not only of WILD IDEAS in action, but also of CAVIAR JOURNALISM.

The pictures and the cropping are great, but the captions are the best: mini, opinionated blocks that make the image, page and design relevant.

It’s not what you show, but what you say with images, words and ideas.

WILD IDEAS+CAVIAR JOURNALISM!

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