Files under General | May
20th
This was yesterday’s front page.
On Sunday, a free CD made it very easy to sell the paper.
So, what about the second day of the new dBalears?
The second day, the worst day in any redesign …
Well, I just got a message from INNOVATION’s Carlos Enrique Bayo from the frontline in Palma de Mallorca.
The second day they sold almost 30% 40% more copies than the Monday a week before.
And, what’s more, it was a rainy day in sunny Majorca!
And today’s paper, Carlos Enrique says, “is better than yesterday’s.”
Again, journalism and good visual journalism are good business.
