I have been saying for years that “mirror newspapers” are not enough.
You cannot tell rich stories just by reflecting reality.
These are “radio newspapers.”
You talk, they record.
You need to add perspective, insights, deepness, color and details that only “window newspapers” can provide.
A recent example of this new approach are these dramatic page one “news balconies” from The Virginian-Pilot. They cover the tornado that destroyed sections of Suffolk (Virginia).
This is not just design.
It’s writers+editors+designers+photographers+copy editors working as a team.
And, of course, the newspaper sold more copies.
Good journalism sells!
“Window newspapers” rule!
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