Reuters Kenneth Li reports:
24/7 Wall St’s Douglas A. McIntyre takes a stab at guesstimating blog valuations, looking at unique visitors, page views, ad rates and profit margins, among other factors.
McIntyre is the first to admit it’s hardly an exact science: “In short, the task of valuing the largest blogs is impossible. That makes it much more interesting than writing about the P/E at General Electric.”
A handful of the top blogs:
Gawker: $150 million
MacRumors: $85 million
Huffington Post: $70 million
PerezHilton: $48 million
TechCrunch: $36 million
ArsTechnica: $15 milion
Drudge Report: $10 million
Mashable: $10 million
GigaOm: $8.4 million
Boing Boing: $8 million
Silicon Alley Insider: $5.4 million
ReadWriteWeb: $5 million
Paidcontent.org: $3.5 million
