As you can see in these three pages, the most important content of the new INSIDE THE TIMES summaries is very expensive advertisements.
Yes, 15 premium ads for luxury brands such as:
Tiffany,
Cartier,
Saks Fifth Avenue,
Bvlgari,
Chanel,
Tourneau,
Gucci,
Louis Vuitton …
Brilliant!
Compare these quality ads on pages 2 to 4 with any other newspaper in the United States, and you must say that this is a smart way to accommodate 15 modular ads.
You can like the INSIDE THE TIMES content or not, but The New York Times needs the financial resources to produce a first-class newspaper that fits the needs of its readers and advertisers.
I would add a box with the daily “specials” by the paper’s “chefs” (like La Vanguardia of Barcelona does since their fabulous redesign by Milton Glaser and Walter Bernard).
And of course, we need these pages in full color and with excellent graphic design.
So …
They get a B+ now.
But in The New York Times, they should be A+.
Why not?
Right now the ads look better than the extended summary.
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