Watch this fascinating 22-minute interview with Chris Anderson, editor of Wired magazine, by Charlie Rose.
With brilliant insights about newspapers, magazines, books, Google, Yahoo!, Microsoft, MySpace or Facebook.
And keep in mind the new media business marketing way of life:
You start with a speech.
Then you write a magazine article.
After that you launch a blog.
And at the end you publish a book…
This what Chris Anderson is doing now with Free!, and did before with The Long Tail.
Promoting a future book by all media available.
Including a wiki that lists all the revenue models you can find in the media industry that are based around a core of free or almost-free content:
CPM ads (“cost per thousand views”; banner ads online and regular ads in print, TV and radio)
CPC ads (“cost per click”; think Google ads)
CPT ads (“cost per transaction”; you pay only if the customer brought to you from a media sites becomes a paying customer.)
Lead generation (you pay for qualified names of potential customers)
Autoresponder Memberships (people pay for email)
Subscription revenues
Affiliate revenues (e.g., Amazon Associates, Products + Clickbank)
Rental of subscriber lists
Sale of information (selling data about users–aggregate/statistical or individual–to third parties)
Licensing of brand (people pay to use a media brand as implied endorsement)
Licensing of content (syndication)
Getting the users to create something of value for free and applying any of the above to monetize it. (Like Digg or our own Reddit)
Upgraded service/content (ed: aka “freemium”)
Alternate output (pdf; print/print-on-demand; customized Shared Book style; etc.)
Custom services/feeds
Live events
“Souvenirs”/”Merchandise”
Co-branded spinoff
Cost Per Install (popular with top Facebook apps who can help others get installs)
E-commerce (selling stuff directly on your Web site)
Sponsorships (ads of some sort that are sold based on time, not on the number of impressions)
Listings (paying a time based amount to list something like a job or real estate on your website)
Paid Inclusion (a form of CPC advertising where an advertiser pays to be included in a search result)
Streaming Audio Advertising (like radio advertising delivered in the audio stream after a certain amount of audio content has been delivered)
Streaming Video Advertising (like streaming audio but in video)
API Fees (charging third parties to access your API)