INNOVATION is very happy.
And very proud of the work done on EXPRESSO by the INNOVATION team: from Javier Errea, Marta Botero and Eduardo Tessler, to Carlos Soria.
I just sent my “parabens” to Francisco Pinto Balsemao, founder of EXPRESSO, and called Henrique Monteiro, editor of EXPRESSO, in Lisbon to congratulate them on this new world award.
This is a much-deserved, magnificent award for everyone, from Francisco Pinto Balsemao, to Marco, Pedro, Monica, Luiz, Antonio, Joao, Ana and all the staff.
The judges of the SND contest said:
Expresso is gentle and graceful. Cleanly designed pages are anchored by unusual graphics and powerful images that put an ingenuous and playful stamp on storytelling. Portugal’s National Environmental Month was illustrated by a winding green vine rising bottom to top on the front page and continuing throughout the issue — a remarkable twist.
Gentleness and intimacy are evident in photography, frequently large, up-close and beautifully reproduced. Expresso tells readers it’s in the loop and wants to take them along for the ride. Audacious spreads are playful. An ad with a donkey bled from one page to the adjoining one, with the unsuspecting donkey suddenly finding itself the target of a rifleman in an editorial photo. It’s a visual pun we’d like to think was intentional. It’s also a nod to confident, irreverent designers.
Last year, INNOVATION’s Eleftheros Typos was named the best-designed European National Newspaper, and now EXPRESSO is one the four best-designed newspapers in the world.
I am in Brazil now working with Eduardo Tessler and Carlo Campo on what’s going to be one of the most innovative newspapers in this country.
So, caipiriñas, please!
(In the picture, Pinto Balsemao sends the front page of the first new EXPRESSO to the presses)
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