Sunday newspapers around the world are different.
With less news.
And more stories.
The front pages are different too.
So … why do they sell more copies than on weekdays?
Easy:
First, we have more time to read.
Second, they have more stories.
See some examples from today’s Sunday papers around the world:
El Mercurio in Chile, which on weekdays has a front page that emulates a Web site, has this Sunday a dominant mega-infographic with an excellent story.
The Ottawa Citizen in Canada displays a big story on taxes in a very dramatic and graphic way.
Zero Hora in Brazil presents another big story on agro-toxins, and tells the readers that in this Sunday edition they will find more than 10,300 classified ads!
The Star-Telegram in Fort Worth, Texas, USA, has a promo that looks like a book cover for a crime novel with this headline: To Catch a Killer.
While The Centre Daily Times in Pennsylvania, USA, goes for a strong “show don’t tell” front piece.
Love and Sex is the main topic for this magazine-style cover story in Toronto’s National Post of Canada.
At Amazonia in Belem, Brazil, they play the girls card, but this is a daily feature on their front pages.
Well … the trend has exceptions.
In Italy, the Corriere della Sera offers on Sundays the same boring front page.
With the same issues (politics and politicians rule the news).
The same busy design.
With no great stories.
So … Italian newspapers are selling less and less.
