EL TIEMPO’S VISUAL CAVIAR

Files under General | Feb 6th

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INNOVATION’s David LaFontaine is in Colombia and sends this great front page:

This is the front page of El Tiempo the day of the mass protest march against the FARC guerillas.

Brilliant, daring design.

The first time I saw this page, I blinked, wondering if my contacts had somehow gotten switched around again.

Then I wondered if there had been a printing error.

Finally, I looked closer and saw the box, lower-center, below the fold, and realized what they were trying to say.

Turning Your Back on the Problem Will Not Make it Disappear

This is a courageous design statement, worthy of the cause that it champions.

The fact that all this was born out of a Facebook group – that this is such a great example of the growing influence of the non-traditional media, is also noteworthy…

“Visual caviar.”

Bravo El Tiempo!

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(Picture by Luchohaf/Flickr)



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