Pritam Sengupta writes from New Delhi:
The unveiling of the Nano has fetched the kind of publicity Osama bin Laden would kill for.
Purple prose hailing the new peoples car, breathless editorials brazenly brushing aside environment and traffic concerns, mushy interviews with the man himself, over-the-top opinion polls have all greeted the “world’s cheapest car”.
But, has anybody driven the bloody car?
Welcome to the age of hype as journalism.
Welcome to the age of who cares as long as we can get into their media plan journalism. Welcome to the age of the details don’t matter, the spectacle is the story journalism.
Brilliant!
0 Responses to “NANO MANIA AND THE AGE OF HYPE JOURNALISM”