WHAT’S NEXT: INNOVATIONS IN NEWSPAPERS

Months ago, when INNOVATION presented its first ideas about the new paper in Dubai, I suggested calling it Dubai 24/7

I was sitting across from the CEO of AGM, Abdulatif Alsayegh, and I saw that he liked the idea.

And I explained my choice with a personal story:

“Yesterday I landed from Athens very late at night. When I got a taxi it was around 2 a.m. Normally, the drive to my hotel takes 20 minutes. Not last night. It took almost one hour. Why? Because the traffic was jammed with hundreds, hundreds!, of construction trucks that the taxi driver told me can only run in the early hours of each day… The Almanzil hotel sits in front of the Burj Dubai Tower, and I was told again that, like in the rest of the buildings, there are three shifts of workers. They work all day and all night. So… Dubai is a city that never sleeps. Dubai is business. And business is Dubai. All the time. Day and night. For this reason we must call this newspaper Dubai 24/7.“

Well, as a national newspaper, it had to be called Emirates Business 24/7, but just the 24/7 that INNOVATION’s Guillermo Nagore designed with this powerful Jubliat font will be enough.

But…

What better name for a business paper than 24/7?

What better name for an online and offline news operation than 24/7?

What better name for a multimedia company than 24/7?

You can see here some of the first prototypes with the Dubai 24/7 masthead.