BACK TO BASICS (12): CREATIVE

Files under General | Dec 6th

kia-inovativ-in-gsp2.jpg

We need more creativity.

On the front page too!

Less space …

More impact.

In Romania, when Kia Motors launched its utility car, Kia 2500, for budget limitations, the campaign showcased its main benefit: the cargo space, in a simple, low-cost and efficient way.

kia-inovativ-in-gsp3.jpg

kia-inovativ-in-gsp1.jpg

(Brand/Product Advertised: Kia 2500. Agency: Gavrila & Associatii, Agency Location (City, Country): Bucharest, Romania. Creative Director: Alina Gavrila & Octav Gheorghe. Art Director:Dan Costea. Copywriter: Alex Strimbeanu)



Leave a Comment