Monocle’s November issue has a cover story (subscription only) about the future of print media.
Tyler Brule’s magazine selected only a few newspapers.
One of them is Expresso from Portugal, which was also included as a trendy paper in the inaugural issue of the magazine.
In their own words:
“Less text, more information” was the principle behind the 2006 redesign of the Portuguese weekly.
“We wanted to cut the fat out, make it leaner,” explains the editor, Henrique Monteiro.
“We had the professional audience but we wanted to attract younger people.”
Pairing up with Javier Errea from media consultants Innovation, Monteiro made the switch from broadsheet to colour Berliner format.
Mário Feliciano, a Portuguese typographer, delivered fonts inspired by 18th-century Iberian text.
Bullet points, fact boxes and small Q&As now sit next to more white space to help readers digest the big stories.
As a result, 25-34-year-olds have replaced 45-54-year-olds as the core demographic.
Female readers are up from 42 to 48 per cent, while circulation has risen 9 per cent in the past year to 130,000.
(Thanks to Gabriel Sama)
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