SETH LIPSKY IS RIGHT: ARTS AND CULTURE SELL

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The New York Sun has very good local news on its front page today.

A new Madonna for the Metropolitan Museum.

James Gardner writes about Ludovico Carracci’s “Madonna and Child with Saints” a gift of Mark and Rachel Fisch, clearly steeped in the late 16th-century mannerist traditions of central Italy.

Welcome to the front page, arts and culture!

I know The Sun’s editor Seth Lipsky, a former Wall Street Journal reporter.

When he was the editor in chief of the FORWARD weekly, my wife, Deborah Withey, was hired to redesign the influential New York Jewish paper as a daily.

This weekly was and still is very well known for its arts and culture coverage.

Seth has a first-class record in this area and when I saw this beatiful painting at the top of the front page today, I said to myself, well done!

He is right.

Arts and culture sell.

Go to any museum and you’ll see lots of young people.

Go to any opera house and you’ll see lots of young people.

Go to any ballet and you’ll see lots of young people.

Go to any concert and you’ll see lots of young people.

Go to any art gallery and you’ll see lots of young people.

Do you want to attract young readers?

Cover cultural issues.

More and better.

On the front page too!



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