The Newspaper Association of America (NAA) is promoting a new campaign to present how newspapers are becoming multimedia outlets.
Well, the idea is excellent.
The choice of this illustration is wrong though.
Multimedia journalism is not funny, it’s something more serious than this.
This kind of misrepresentation is the last thing that we need to enlist our newsrooms in this new media landscape.
It’s reminiscent of Al Franken’s One-Man Mobile Uplink from Saturday Night Live in the 1980s:
http://www.advertisingourselvestodeath.com/2006/08/channeling_snl.html