The San Jose Mercury News says:
Jobs erred by dismissing the gripes of people who bought iPhones early, many of whom are Apple loyalists who felt insulted they were being overlooked in the company’s zeal to sell to a broader audience.
They say that Mr. Jobs is very sorry.
Well, don’t be sorry; just send us a $200 voucher.
If not, he is going to be in trouble.
And not only in the stock market.
Apple’s stock price fell 5 percent yesterday after the announcement, and was down further today, closing at 135.01, down $1.75, or 1.3 percent.
You don’t play with your most loyal costumers.
Just look at the first reactions on the Web.
A massive outcry is out there.
Just listen to them.
Listen… and send us the money.
(Illustration for TIME by Hanoch Piven)
UPDATE:
Apple CEO Steve Jobs, who was flooded with e-mails from angry customers after the company lopped $200 off the price of the iPhone just two months after its debut, on Thursday apologized to early buyers and offered them a $100 credit.
In an open letter on Apple’s Web site, Jobs said that even though price drops are a reality in the personal technology world, the company was going to make sure it took care of its existing customers, even as it pursued new users with the iPhone’s aggressive price reduction.
“We want to do the right thing for our valued iPhone customers,” Jobs wrote.
“We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.”
iPhone buyers will be eligible for a $100 credit good toward the purchase of any product at any Apple store or at Apple’s online store.
Jobs said more details will be released next week.
I told you.
Well, $100 is better than nothing.
What a historical marketing mistake!
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