Comments on: YOUNG READERS AND THE “GUANTANAMO MENTALITY” http://www.innovationsinnewspapers.com/index.php/2007/07/30/young-readers-and-the-guantanamo-mentality/ BY JUAN ANTONIO GINER, PRESIDENT AND FOUNDER OF INNOVATION INTERNATIONAL MEDIA CONSULTING GROUP. LONDON. Mon, 30 Jan 2012 03:37:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: BuzzMachine » Blog Archive » We are not demos http://www.innovationsinnewspapers.com/index.php/2007/07/30/young-readers-and-the-guantanamo-mentality/comment-page-1/#comment-1414 BuzzMachine » Blog Archive » We are not demos Mon, 30 Jul 2007 17:43:37 +0000 http://www.innovationsinnewspapers.com/index.php/2007/07/30/young-readers-and-the-guantanamo-mentality/#comment-1414 [...] MORE: Here’s Steve Yelvington on asap, with more links. Juan Antonio Giner advises companies not to create “ghetto-sections” for young [...] [...] MORE: Here’s Steve Yelvington on asap, with more links. Juan Antonio Giner advises companies not to create “ghetto-sections” for young [...]

]]> By: yelvington http://www.innovationsinnewspapers.com/index.php/2007/07/30/young-readers-and-the-guantanamo-mentality/comment-page-1/#comment-1411 yelvington Mon, 30 Jul 2007 14:44:16 +0000 http://www.innovationsinnewspapers.com/index.php/2007/07/30/young-readers-and-the-guantanamo-mentality/#comment-1411 Juan, I agree 100 percent. Our experience has been that younger people will find the print product interesting when it reflects their lives. American newspapers are poor at that. There were other structural issues that doomed ASAP from a business standpoint, which I discuss on my blog: http://www.yelvington.com/20070729/r_i_p_asap Notably, AP's story about ASAP refers to "the fact that asap had won an EPpy award ... for best news site with fewer than 1 million visitors." That sentence pretty much nails it. Juan, I agree 100 percent.

Our experience has been that younger people will find the print product interesting when it reflects their lives. American newspapers are poor at that.

There were other structural issues that doomed ASAP from a business standpoint, which I discuss on my blog:
http://www.yelvington.com/20070729/r_i_p_asap

Notably, AP’s story about ASAP refers to “the fact that asap had won an EPpy award … for best news site with fewer than 1 million visitors.”

That sentence pretty much nails it.

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