Files under Ads, Financial Times, THE ECONOMIST, berliner, brioadsheets, compact newspapers, tabloid | Jul
21st
The Financial Times is not doing very well.
As I said before, FT has to become a compact paper: berliner or tabloid, but compact.
Easy to read.
Easy to handle.
Can you imagine The Economist as a broadsheet?
No.
But not everthing is going wrong — at least they are doing great ads about the British pink financial paper.
(Click on the ads to see them bigger)
