In Atlanta, Christian Oliver was INNOVATION’s first consultant to get one!
How was it?
This was his Apple iPhone experience:
I got my iPhone.
Yes, I stood in line but only for an hour.
I must say, even if the phone sucks, I take my hat off to the execution.
I have never seen a better product release in my life and for that matter, never heard of anything like it.
Apple did an incredible job in organizing this.
I arrived to Lenox at 5 p.m. with Vanessa and the line was huge!
I though that maybe they would run out of phones.
Pretty soon Apple people started walking down the line and gently explained how the process would work.
Kudos.
Later on they started distributing water.
More Kudos.
When the store opened at 6 there was a loud cheer from the crowd.
Then the line started moving REALLY FAST.
In less than 15 minutes almost half the queue had gone by.
I entered the Apple store at almost 6:45.
There were Apple staff applauding each group that entered.
You could take all the time you wanted playing with the phones and then go to a second line to buy them.
After buying the phone one could buy the accessories.
They had MANY accessories, including some of the coolest Bluetooth handsfree devices I’ve seen.
I left happy with my bag and even happier with the experience.
I’m a proud shareholder!
At home I opened the iPhone.
Incredible packaging, as usual.
Connected it to iTunes and in less than 10 minutes everything was working and I was making calls with the same number.
NEVER EVER before has buying a phone been such an easy experience.
THIS IS HOW EVERYTHING SHOULD BE DONE.
Any business that achieved this is meant for success.
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