APPLE iPHONE MANIA

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Steve Jobs made of iPhones in an Illustration by Default.

iGod for New York magazine.

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Brent Schlender, Fortune editor-at-large, doesn’t buy the iPhone hype:

Let’s pause for a moment amid the worshipful buzz before the launch of Apple’s iPhone in June to consider the heretical notion that Steve Jobs might be promising more than he can deliver.

It wouldn’t be the first time.

There was the Apple III computer, introduced in 1980, which was prone to overheating, followed three years later by an acrobatic flop called the Lisa.

(…) Jobs’ Next computer was another technological marvel, but it couldn’t find a market until Apple bought the company and re-purposed its operating system for the Mac.

And the gorgeous Power Mac Cube, a Lucite box that looked like a fancy tissue-box holder, was “put on ice” in 2001, a year after its launch.

And Jordan Robertson, AP technology writer, cautions about the new iPhone-mania:

“Even for a company that’s mastered the art of product-launch hoopla, Apple appears to have pulled out all the stops to propel iPhone hysteria into the stratosphere.”

All these pieces are very welcomed and needed.

The problem is that all of them don’t have real information about the real iPhone.

So… they are right: if the iPhone doesn’t deliver all the big expectations, Apple and AT&T will have a sunami nightmare.

Writing against the odds is always a sign of good journalism.

My feeling is that the iPhone will exceed all the expectations.

Some early reviews confirm my feeling.

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