‘GLOCAL’ WARMING COVERAGE: A GREAT CHALLENGE FOR NEWSPAPERS

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It’s the new “hot topic.”

In any country.

In any market.

But newspapers are local, local, local.

So… it’s not enough to tell us about the U.S. or China.

Tell us about what’s happening HERE.

What WE are doing.

Who is HERE doing what.

Why we have not done much.

It’s a global challenge.

But all will change when we start to cover the global issue with local news and stories.

We need more agressive “glocal” coverage.



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