Juan Luis Cebrian is the founding editor of EL PAIS, the leading quality paid paper of Spain.
Yesterday he said in Madrid that if he had to start EL PAIS today… he would start first with an online edition, and publish a print edition later.
The problem today is how to change the print edition of EL PAIS and integrate it with the online edition.
They are separate worlds.
In separate buildings.
With separate newsrooms.
So… If Juan Luis Cebrian had to start EL PAIS today as an online product, I am sure that the print edition would be integrated, in the same building, with the same newsroom.





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