Files under REDESIGN, The Virginian-Pilot | Jun 6th

A portfolio from the first day of the redesign.












The web site of the paper has today this Q&A section:

Why redesign the paper?
To make the paper bolder, more elegant, easier to use, more inviting and easier to find the news you want. We want to reflect our community in the content and the presentation. We have added dozens of new features to make reading The Pilot a more pleasurable experience and to help you understand more about the world around you.

What’s that new masthead: The Virginian-Pilot?
That’s a restoration of the original masthead that adorned The Pilot for about 100 years. It was changed about 25 years ago. We had the original one redrawn to reflect the 142-year-old legacy of The Pilot and to give the paper’s name a more commanding presence. Compare it to the old masthead and you’ll see that the new one is much more powerful and elegant. By the way, it was custom drawn by a very well known typographer named Jim Parkinson, whose work includes the masthead for Rolling Stone, The Chicago Tribune and Esquire. See more of his work at

You made the type smaller didn’t you?
NO! We have not changed the body copy. It’s the same as the old paper. We don’t want to mess with success.

Did you make the actual paper smaller?

No, we did not.

So what are all these new features you told us about?

Well, for starters we have a page called Co-Pilot, where you pilot The Pilot. This page will appear three days a week and contains nothing but reader-generated content. We want you to be able to contribute to the daily paper and we want you to see yourself in the paper more than you do now. So we created this feature.

Is that some new kind of headline font?
Yes, we have three new headline fonts: Vonnes, our sans serif font; Tidewater, the elegant looking serif font; and Neutraface that is used for the section flags (titles) at the top of each section.

Why isn’t there color on every page?

Our presses won’t allow that. We are currently refurbishing the presses to improve our printing process. That process will take about a year and a half at a cost of $25 million. We still won’t have color on every page, but the paper will be better.

Did the price of the paper go up?
Nope. It is still the best deal on the planet.

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