Here it is.
One section.
One magazine.
One pound.
And a good slogan:
Everything you need on a Sunday.
Nothing you don’t.
Brilliant.
Different.
Risky.
Against the multi-section, multi-magazine tradition of British newspapers.
Roy Greensland says that it is going to be a dissaster.
Well… I am not so sure.
The question is not fat or thin.
But fiber.
And I see a lot of fat in newspapers from Monday to Sunday.
I wish all the best to the new Independent on Sunday.
Less is not more, but better.
Quantity vs. Quality.
That is the name of the game.