I GOT IT!

Files under General | Jun 30th

On my way to Europe, I am in Detroit.

This afternoon I went to the Apple store at the Somerset Mall.

3:30 p.m.

Walked in.

No lines.

I paid.

I got it!

Total: 3 minutes.

Is this a record?



THE APPLE iPHONE EXPERIENCE

Files under Apple, Christian Oliver, iPhone | Jun 30th

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In Atlanta, Christian Oliver was INNOVATION’s first consultant to get one!

How was it?

This was his Apple iPhone experience:

I got my iPhone.

Yes, I stood in line but only for an hour.

I must say, even if the phone sucks, I take my hat off to the execution.

I have never seen a better product release in my life and for that matter, never heard of anything like it.

Apple did an incredible job in organizing this.

I arrived to Lenox at 5 p.m. with Vanessa and the line was huge!

I though that maybe they would run out of phones.

Pretty soon Apple people started walking down the line and gently explained how the process would work.

Kudos.

Later on they started distributing water.

More Kudos.

When the store opened at 6 there was a loud cheer from the crowd.

Then the line started moving REALLY FAST.

In less than 15 minutes almost half the queue had gone by.

I entered the Apple store at almost 6:45.

There were Apple staff applauding each group that entered.

You could take all the time you wanted playing with the phones and then go to a second line to buy them.

After buying the phone one could buy the accessories.

They had MANY accessories, including some of the coolest Bluetooth handsfree devices I’ve seen.

I left happy with my bag and even happier with the experience.

I’m a proud shareholder!

At home I opened the iPhone.

Incredible packaging, as usual.

Connected it to iTunes and in less than 10 minutes everything was working and I was making calls with the same number.

NEVER EVER before has buying a phone been such an easy experience.

THIS IS HOW EVERYTHING SHOULD BE DONE.

Any business that achieved this is meant for success.

No more comments.

So… no comments!



THE DOORS ARE OPEN AND THE CROWD IS HAPPY

Files under Apple, iPhone | Jun 29th

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The iPhone is here!

Flickr has more than 12,000 pictures of the iPhone mania.

The real thing;

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And the crowds:

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AT&T AND APPLE, NOT AN EASY RELATIONSHIP

Files under AT&T store, Apple, Apple store, At&T, Norfolk, Virginia, iPhone | Jun 29th

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Pictures from Norfolk, Virginia, at 3 p.m. today.

The Apple store in the MacArthur Center shopping mall is closed.

There were around 60 iPhone fans waiting outside.

If each store has to sell 200 iPhones this weekend…

Wait and see how soon those 200 iPhones are gone here just tonight.

The AT&T store in this mall doesn’t sell the iPhone and the sales force didn’t seem very enthusiastic about the iPhone. They were giving advice to an old lady and the conversation was like this:

“She wants to get one.”

“How old is she?”

“Sixty”

“Don’t buy it.

“Get one of these…”

I asked about the cost of checking emails in Europe: two cents for each kb.

His comments:

“Very expensive.

“And very slow.

“We have better plans here for you.”

So… my guess is that the Appple and AT&T marriage is going to be a rough one.



THE OLD TIMES, THE NEW TIMES

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Read a Q&A with Jim Roberts, the digital news editor of The New York Times.

The best of the best:

In the old days, reporters would spend the bulk of their days gathering information, doing research, interviewing sources and then in the mid-to-late-afternoon sit down and hammer out 900 words for the next day’s paper.

That is so 1996.

These days, reporters are often asked to file articles to the Web shortly after news events take place.

On some breaking stories, like an important vote in Congress, we strive for an extremely quick turnaround. In the competitive news environment, minutes often count.

And sometimes we rely on news agencies like The Associated Press to handle the first few minutes of response on a breaking news story.

But on big stories, we do expect our reporters to respond as well.

To help our reporters manage the demands, The Times has a small staff of reporters and editors dedicated to online news.

Known as the Continuous News Desk, these reporters and editors help update stories that have appeared in the print edition.

In many cases, they also do the initial reporting on breaking news and sometimes collaborate with beat reporters or national and foreign correspondents who are covering events in the field.



PRESIDENT BUSH: THE END OF THE END

Files under General | Jun 29th

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A sad day for Bush.

A tragic presidency.

A fiasco of a president.

And the right headline.



MORE FREE FRONT-PAGE ADS FOR THE APPLE iPHONE

Files under Apple, FRONT PAGES, iPhone | Jun 29th

And tomorrow we will have the queues on the covers.

You will see…

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IS ATHENS BURNING?

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A great front page and picture in today’s Eleftheros Tipos.

The first Greek daily news magazine is doing a superb job.



A WORLD NEWSPAPER RECORD FOR BAD TASTE IN COLOMBIA

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Well, this must be a world record.

The newspaper front page with less news than advertising.

Yes, this is a tradition of Colombian newspapers, but on a day with such terrible news (the killing by FARC guerrillas of 11 kidnapped members of parliament), this doesn’t make any sense.

At all!

Bad design.

Bad taste.

Bad journalism.

Bad editorial decision.

Bad advertising.

You need to respect readers and advertisers.



GREEN COVERS?

Files under General | Jun 29th

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What’s your opinion?

Green covers kill magazines…

Read this interesting story in MediaCircus.