‘SCENARIOS JOURNALISM’

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INNOVATION calls it “Scenarios Journalism,” and today’s front page of The New York Times displays a perfect example.

This is more than analysis.

This is quality journalism at its best.

When a newspaper newsroom is able to produce this kind of content and take the risks that they take (watch this video), how could you could keep a business management team that is not able to make more money, get more advertising and generate more profits for the shareholders?

As I have said in the past, the top management of this paper has to be fired.

These incompetent managers need to take the same risks that their journalists are taking.



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