Files under General | May
26th
Here is a selection of single pages from the first three editions of the new ET.
You can see all the pages and spreads to get a better idea of the new editorial and graphic model in this PdfViewer.
Tomorrow they will launch a new Sunday magazine too.
Eleftheros Tipos now has one of the most sophisticated graphic designs in the world.
By apotso - May 28, 2007 | Leave a reply
Apparently the experiment seems to be successful; the new ET has been welcomed by the conservative Greek audience with some suspicions but eventually with good will. The numbers, although they are not impressive in the typical way media people in Greece judge success, are looking promising in a market stagnated for the past 30 years in a vicious circle of the same publishers, recycling the traditional mannerism of the old school journalism and political equilibriums. In such an environment which holds back the audience to the traditional passive role, offering a newspaper with the element of choice embedded in both the context as well as the content, without collapsing the sales, is a success, believe me!
Cultural, religious as well as educational issues hold back the advancement of the Greek society contrary to the liberalization and globalization of knowledge, that is why the risk of your venture was very high and the bets against you. By reinventing news casting through paper though, I believe that you will gradually unease the balance of the Greek Newspapers market. And if, as it has been rumoured, you can help the administration of the newspaper to proceed with a multimedia perspective utilizing the Newsplex newsroom, then the professionals of the industry will owe you a big favour for the advancement of the media markets in the new converged digital era, something that the electronic media in the country failed to take over.
Good job my best regards and thank you for the experience.