NOSTALGIA SELLS

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More than 40 years ago, I was an extra in a John Wayne movie.

When I saw these two covers today (from the same newspaper company in Santa Ana, California), I realized that the “Duke” was 60 when I was 20.

These covers work.

And sell.

Why?

Because nostalgia works and sells.

Heroes work and sell.

Movie stars work and sell.

Especially around Hollywood.



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