How do you tell readers that a new kind of newspaper is landing in Athens?
Javier and Pablo Errea, with the design team of Eleftheros Tipos, did this four-page wrap explaining the basics of the new paper’s editorial and graphic formula.
The cover shows the red dot that is the new identity symbol for ET as a big soccer ball landing in downtown Athens where the Champions league was going to have the final game of this year’s competition.
A new paper landed in Athens on May 23.
The reaction from the market has been outstanding.
But the best comment came from one of the best journalists in the country:
“Last night was the first time in my life that I turned off the TV to read a newspaper.”
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