This is today’s front page of the new ET – inspired by The Independent – with a powerful message about the state of health in Greece.
The worst in Europe?
Cover stories like this one show how you can do a daily news magazine and at the same time promote hard news.
The big “news” in Athens was the final game of the championship, but what can you say about the game just a few hours later?
The discussion and the decision in the newsroom of ET was the right one.
Let’s go for our own news agenda.
Let’s be different.
Let’s be relevant.
Let’s be bold.
And let’s sell newspapers.
Not follow TV.
Let’s not do business as usual.
I know that this is hard for many traditional newsrooms.
But readers need to find out about crucial issues.
And health, like education yesterday, is one of them.
If you were to conduct a survey in any country today, you would get this response from readers around the world:
Education and health are the top news issues they want us to cover.
